When we think of Starbucks today we think of one thing coffee. Or more specifically some form of Mocha Latte or Frappuccino. Although many coffee companies have done fairly well in their own right during the last decade and a half Starbucks is by far the leader of the pack. And what started as a […]

So what things should you be considering when you are thinking about a name for your product? Of course there are many things to consider but let’s keep this simple. We’ll start off with learning what the four basic categories of product naming are. The four categories are descriptive, suggestive, arbitrary, and fanciful.
The first […]

Often a person is led onto the path of a becoming a successful businessman by a series of fortunate events that transpire. It could be said that Richard Warren Sears stumbled upon just such a path. But once he was on that path he did everything he could to not fall off. In the end […]

The world is full of sandwich shops. Seemingly they are on every corner and within every strip mall. But there are a few that have managed to stand out from the crowd. They have in fact become so successful that they are known all around the world. Subway is just such a chain. In fact […]

It’s those times that try your patience the most that you need to remind yourself of why you became a small business owner in the first place. Its things like having the freedom to make your own decisions. The chance for you to build a company of your own instead of someone else’s. It’s the […]

If you own a small business there’s a good chance you are already shopping at a Costco store near you. Based on sales volume Costco has become the largest wholesale membership chain in the world. So you might just have a store around the corner from you. Of course this wasn’t always so. Now to […]

Before there was Chik-Fil-A S. Truett Cathy started what is known today as the Dwarf House Restaurant in the Atlanta, Georgia suburb of Hapeville in 1946. It was there across from a Ford plant that Cathy’s restaurant served to for three shifts a day that he invented the chicken sandwich. At the time the concept […]

In business it often seems that there is never enough time to get everything done. And really there probably isn’t. That’s why it’s important to take time for yourself. Both for your mental and physical health. Because over time your body will slowly wear down. You’ll slowly become more and more fatigued. You won’t sleep […]

Business always has and always will be about results. That is the goal to produce the best result possible whether we are developing a new product, launching a new service, or training new employees. It doesn’t matter what it is we are trying to accomplish we are still striving to achieve the best result possible. […]