Author Archive
Unconventional Mid-Life Career Change Strategies
Mid-life career change surprises many workers, especially executives and professionals who have achieved success by careful planning. They are often accustomed to moving cautiously. “Should I plan to leave my job after a year?” they ask. “Can you give me a test that tells me where I belong in the world of work?”
Often they ask […]
How to Use Twitter to Build Business Relationships
Posting to your Twitter account can increase your exposure, attract website traffic and communicate your brand to thousands of prospetive customers and clients. You will gain maximum benefit from Twitter (and avoid common pitfalls) when you follow these steps when you first open your account.
First, take a few moments to design a home page on […]
Internet Marketing: How To Create a Productive Opt-in List
Internet marketers typically work to create a large opt-in list. Once your list has agreed to accept your emails, you can send ezines, newsletters and special offers targeted directly to them.
“Linda,” a new Internet marketer, grew her list easily. But she found her list was not helpful in generating leads. “Every time I make an […]
How to Get More Clients Online When You’re Just Starting Out
Independent professionals who want to get more clients often begin with this question: “My website needs testimonials to convert traffic. But I am new so I don’t have many clients.”
Many coaches and consultants have begun their careers by offer to deliver their services free. Sometimes they will make an explicit agreement with their clients: “If […]
Internet Marketing: “My Opt-in List Gets Mad When I Sell”
For marketers of service businesses, Internet marketing often begins with list-building. But when you work hard for every name it’s easy to forget why you need that list in the first place.
Recently I talked to a fellow marketer, “Linda,” about a joint venture I’ll be promoting soon. She wants to grow her list and I […]
Relocation for Your Dream Job Doesn’t Have to Be A Moving Nightmare
Relocation can be one of your most stressful life experiences. In fact, experts say moving can be as challenging as divorce or death of a loved one.
Many people are surprised to discover that inadequate planning not only increases relocation stress. Without planning, you also risk increasing your relocation expenses exponentially.
That’s right. The most expensive part […]
Copywriting Tip: Do Your Client a Favor And Ask For The Order
Independent professionals often have a lot to tell their marketing coaches about who they are and what they do. With a little prodding from their friendly copywriters, they quickly recognize their features and benefits.
But the toughest website marketing challege for most professionals comes when they have to come up with an answer to the question, […]
Website Marketing: Which Comes First — The Content Or The Design?
Recently I’ve received several emails with questions like these: “I’m revising my web site. The web designer wants my copy next week. I’m still figuring out my niche.” Or, “I can’t talk about content because I don’t have a web designer.”
When I read these comments, I remember the very first time I needed a web […]
Internet Marketing: Copywriting for a Client-Attracting “About” Page
Often prospective clients decide to hire you only after they’ve read your About page. They’ll wonder, “Will he be qualified to help?” or, “Will I be comfortable working with her?”
Your “About” page is especially important if (a) you’re still trying to brand yourself as an expert in your field; (b) your service calls for you […]
When Career Change Seems Like a Hopeless Goal
Career change often feels like Mission Impossible. Every career coach and career counselor hears the question: “Does anybody really make a successful career change?”
Recently I received this question in my own e-mail: How do I change my perception of my ability to make a positive career change in the face of continued disappointments? Here […]
