Author Archive
Internet Marketing is Not Enough
I love the Internet. I consider myself an early adopter and educate others on how to use the Internet to market their small businesses.
But nothing frustrates me more than small business owners who find themselves spending hours working on their websites, blogs, social networking, article publishing and email newsletters to the exclusion […]
What Pages Do I Put On My Professional Website?
Remember Snoopy sitting atop his doghouse starting to write his novel? He types “It was a dark and stormy night.” And then he stops, because he does not know what comes next. If only he had planned ahead!
When you sit down to tackle the job of writing the copy for your professional coaching […]
7 Ideas To Keep Your Professional Website Fresh
When was the last time you changed anything on your professional marketing website?
If your answer is more than 30 days, you have got some work to do. When you invest time and money to get your site built, you can not just walk away once it is built. If you have not […]
Would You Hire A Coach Who Didn’t Have A Website?
I was recently sitting in an LAX airport departure lounge, waiting to fly to the annual International Coach Federation conference in Montreal. I was passing the time talking to Pamela McLean, head of the Hudson Institute, one of the top U.S. coaching schools. As colleagues in Southern California, Pamela and I knew each […]
A New Approach To Convincing Your Sister-In-Law She Needs A Website For Her Small Business
When you join your family and friends for holiday gatherings, you’ll be mingling two complete and distinct groups of people: those who are web-savvy with those who are not.
You know about this division. First, there’s the Techies. You and all your relatives under 25 are using instant messaging, have social […]
10 Biggest Mistakes That Small Businesses Make With Their Internet Marketing
Many small business owners feel overwhelmed when they face the daunting prospect of getting their online presence going. Everywhere you turn there’s an “expert” trying to tell you what you ought to do.
As a coach and consultant to entrepreneurs, I’ve watched too many of you go astray, so I’ve assembled my Top Ten List […]
Is It Too Late for You to Finally Get Your Business on the Internet!
It’s a little past midnight…
Joanne has a pain in her lower back and can’t sleep. She logs on to the Internet and looks for a chiropractor in Des Moines.
Ellen is frustrated by her teenager daughter’s eating habits and mood swings. After the kids are in bed, she starts Googling - looking […]
The Top Ten Reasons Small Business Owners Should Build Their Own Website
If you own a small business or practice (selling your services, like an accountant, a therapist, a consultant) and don’t have a website yet, it is not too late. And it doesn’t have to be a big deal.
In this economy, the winners are going to be those who continue to market and promote. […]
