Author Archive
Email Netiquette For Small Business
Communicating on the net is just like other forms of communication. There are rules that govern polite behaviour. If you slip up and unwittingly breach one of the rules, you instantly brand yourself (and your business) as gauche, lacking business sense and generally not someone to do business with.
Here are the top ten netiquette rules […]
Busting Performance Management Misconceptions
Performance Management is simply the name we use for the process to help employees gain clarity about their role and their performance, so they can make any adjustments needed. It is jargon for guiding your employees to better performance.
Your employees come to work with an intention to be successful and to make a difference. […]
Recruitment Advertising To Attract Great Candidates
You have a vacant position, you have worked out what sort of person you need to fill the role in both their skills at attitude and you have written it all down into a position description. The next step when you are looking for someone to fill the role is to let people know of […]
Why Your Teacher Was Wrong About English
This is not a let’s bash teachers article, but when it comes to marketing writing, if you follow everything your teacher taught you, you will be less effective than if you break a few rules.
The reason is with marketing writing you want to convince, share ideas and educate consumers. You need to care enough […]
Article Copywriting For Business Success
One of the best ways to boost your credibility and expertise in the eyes of clients and potential clients is to share your knowledge with them.
Of course you could do this one-on-one with each and every client, but if you do this it will be a very expensive exercise in terms of your time. […]
Do Your Words Reflect Your Brand
When you think of branding most people think of logos, colours and designs. But the way you write and the words you use are as much a part of your brand as all of the other visual elements.
Think about Virgin’s Brand - cheeky, taking a poke at the establishment and very fresh. When they write […]
Recruitment Interviewing For Small Business
It has been estimated by the Society of HRM, Saratoga Institute that the cost of a bad hire is 1-2 time the employee’s annual salary.
There is the cost of any termination payments, cost of hiring including advertising and recruiters costs, the administration time and lost time of your involvement not to mention that […]
Top 10 Tips To Get The Most Out Of Your Next Tradeshow
Many small business owners take part in trade-shows and networking events. But how should you prepare yourself to get the maximum return on your trade show investment?
Here are our top 10 trade show tips
1. Know your details
The first thing you need to know is the projected demographics of the trade show. How many people are they […]
Marketing During A Downturn
Here are two different company’s responses to the current economic downturn.
“The second the stock market crashed all my clients stopped. I haven’t had any new clients all this week. Business is a shocker. If it keeps up I don’t know what I will do. I will have to stop my marketing as I need […]
Great Lines To Hook Your Reader And Force Them To Keep Reading
What is the difference between a great stage play or TV show and one you turn off? Generally the language, dialogue and action hooks you in … you want to stay just that bit longer to find out what happens in the end. Everything is revealed piece by piece until finally the whole picture is […]
