Author Archive
Profitable Customer Life Stages in Relationship Marketing
Building a consistent customer base through strong relationships with your clients is the foundation of all relationship marketing plans. Focusing on understanding the customer’s perspective, as well as delivering products and services that address a client’s specific needs, will help give your company an edge in an increasingly competitive marketplace.
Attracting new customers, gaining new business, […]
Relationship Marketing: Using Demographics As a Lead Source Tool
A good lead-scoring model is an important part of a successful relationship marketing plan. The impetus for implementing a relationship-marketing scheme is to build, develop and maintain strong customer relationships. Implementing and reacting appropriately to a lead-scoring model developed for your company is one of the first steps towards turning a lead into a client. […]
Discover Professional Associations to Develop New and Profitable Relationships
Marketing your small business can be tricky - there are a myriad of approaches, theories and potential platforms in which to structure your marketing plan - so putting a plan into action can sometimes seem overwhelming. If your business is relatively new or a marketing strategy such as relationship marketing is unfamiliar, you may want […]
First Steps to Forming a Strategic Alliance: Identifying Your Target Market
If you have an Internet business, particularly a small one, forging partnerships with companies in related markets is an important marketing strategy to raise awareness for your business and to expand your own client base.
This may sound like a fantastic idea, but how do you go about building these partnerships? It seems so daunting . […]
Relationship Marketing: How to Increase Qualified Leads by Using the Purchase-Readiness Survey
The Internet marketplace is growing increasingly competitive and difficult to navigate. The response rates from customer inquiries are trending downward and the process of driving new leads is becoming more expensive. Therefore, it is critical to incorporate a relationship marketing strategy into your businesses marketing plan to help maximize the power of each and […]
Giving the Unexpected to Your Customers
In a relationship marketing platform, creating long-term relationships with customers is an integral part of a successful marketing strategy. Building strong affiliations and contacts through superior customer service is the first step towards a successful marketing platform. Just as important as building strong customer relations, is developing new ways to give the customer more than […]
Relationship Marketing: A Brief Overview
The relationship marketing strategy developed from the direct response marketing campaigns popular in the 60’s, 70’s and 80’s. These campaigns emphasized the importance of customer retention and continued customer satisfaction, rather than an emphasis on individual transactions, and per-case customer resolution.
What is Relationship Marketing?
Relationship marketing is a type of strategic marketing that targets it’s audience […]
Social Networking as Part of Relationship Marketing
If you’re doing business in the eCommerce universe, it’s vital to build a strong network of relationships with your clients. From time to time, it’s necessary to gain new business, new clients and new customers to bring into the pool of focus for building this network of relationships. You may be doing all the […]
Relationship Marketing: Tips for Getting Started
Simply put, relationship marketing is the strategy of building strong, loyal and committed relationships with your client base. Often in striving to gain media visibility and recognition, businesses temporarily forget or overlook their most important marketing resource, your business relationship with people!
Below are a few handy tips to help you reassess your relationships with your […]
Relationship Marketing: Why It’s So Effective
Relationship marketing focuses on the connection a company has with its existing client base while building and improving on those relationships. This is a long-term process seeking stable solutions to earnings and return on investment. It is not a glitzy quick fix solution, so it doesn’t always get the attention it deserves, but it is […]
