Author Archive
7 Tips to Speed Up Your Web Site and Capture Holiday Shoppers
The holidays will soon be upon us, and with them comes the rush, rush, rush of harried holiday shoppers. The holidays can be a stressful time.
When you add in the fact that the US economy has been a bit bleak, your visitors will be in no mood to wait endlessly while your dinosaur of a […]
Best Practices For Your Email Newsletter
Email newsletters are an excellent way to market your business, highlight your expertise and build a relationship with your prospects and customers. Email newsletters are relatively easy and inexpensive to produce, but that doesn’t mean they’re fool-proof.
You’ll need to deal with CAN-Spam laws, delivery problems, rendering issues, etc. But by using a little common […]
Everything But the Kitchen Sink
My sister-in-law recently shared a little tip with me, and even though the tip was related to housekeeping, I thought it was a great concept to apply to any business.
Here’s what she said: she always ends her day by making sure her kitchen sink is cleaned. No leftover dinner dishes. No stray items. Stainless steel […]
Measure What Matters, Dump What Doesn’t
I recently met with my friend Neil to discuss several business building strategies. I shared with him a tool that I use in my own business on a daily basis.
You can create this tool on your own, it’s super easy to use, and I guarantee it will help you grow your business exponentially.
The tool […]
6 Steps For Collecting Testimonials That Aren’t Stupid
My friend Sam is designing a new web site, and in reviewing available content I noticed there were no testimonials.
Sam told me he never bothered collecting testimonials since he always thought they were “stupid”. He claimed that reading testimonials never inspired him to make a purchase since they always sounded like they were made […]
Email Marketing Plan of Attack to Increase Holiday Sales
Many retailers are worried about the dire state of the economy and are forecasting meager holiday sales. But don’t let their doom and gloom attitudes get you down. You’ve got email marketing on your side!
Here’s a great plan of attack for using email marketing to supplement your sales during the holiday - and beyond.
Focus on […]
5 Incredibly Easy Ways to Add Fresh Content to Your Web Site
You probably know by now that your web site needs to be updated on a regular basis. Updating your site is vital because search engines love fresh content.
In layman’s terms, here’s a brief rundown: the itsy bitsy spider comes to crawl your web site and indexes your pages and content. Two weeks later, he comes […]
Write Effective PPC Ads - Keep These 6 Tips In Mind
Google’s recent changes to AdWords make it easier for novices to get started with pay per click advertising. But if you’ve never created a PPC ad before, the task can seem a little intimidating.
The first thing to remember is that the one and only goal of your PPC ad is to get the ad clicked. […]
8 Steps To Getting Your Web Site Crawled
In order to analyze the content on your web site and figure out which pages to display (and in which order) for certain search terms, the search engines (SEs) use a program called a web crawler. You might have also heard these referred to as spiders or web-bots.
Every SE has its own web crawler […]
