In the report “The Rebirth” by John Reese, a veteran internet entrepreneur, he reminisces of how he built a top 500 most visited website in the world. As a result of the traffic, he attracted several contracts of over half a million dollar a year each, for adverting on his website. Then one day he […]

The superiority of classical taxonomies like the Dewey Decimal is being rivaled by “Tagging”. The Dewey Decimal groups the worlds’ information in to ten major categories. If you have used a library you may be aware of numbers used on the spine of books. For example, the numbers 600-699 are dedicated to the category Technology. […]

An effective and efficient conversion starts by accurate prospecting. Indeed any good business plan starts with an accurate identification of its market. Likewise prospecting, which is a part of a websites marketing effort, has the onus of identifying effective demand in the market and thereafter wooing it.
Like the majority of web-marketing, prospecting occurs outside of […]

The internet business industry has such a high ability of sniffing the slightest waffle of opportunity. Yet surprisingly since 1995 debut of Content Management Systems (CMS), they are just making a splash recently. This is despite the huge advantages they offer in managing website based businesses. One may wonder, why the paradox.
Internet businesses like any […]

High rankings in natural listing of Search Engines a (SE) is one of the most coveted positions for the popular keywords. This is because of the Golden Triangle phenomena. Such a position results to lots of free and targeted visitors to your website. This in turn could mean lots of money. But just like a […]

Have you ever wondered how Search Engines (SE) know which pages to give you when you do a search? For example when you search for “Apple” the computer, how does the SE know not to give you pages about Apple juice or Apple farming?
The solution that handles this is what is often referred to here […]

Imagine that you it took you four hours to read and compose a review for you African Short Stories Book-Store website. You then had to HTML format your pages, then you had to insert your logos, pictures and adverts. Then you had to check your links in your HTML editor, and then you had […]

It is with a look at how Content Management Systems (CMS) have been able to take Search Engines (SE) by storm that we were introduced to Latent Semantic Indexing (LSI) and Siloing. In trying to create a much easier back end solution, CMS’s knowingly or unknowingly stumbled on probably the panacea to “all the free […]

Managing an internet business website basically consist of three main function. These are content research, development and maintenance of this content. The extent of work in any of these functions depends on the kind of website. It also depends on the amount of content your website needs to be competitive in its […]