Author Archive
Time Is The Most Precious Resource Any Business Has
Time is money. We hear that phrase constantly. Those words are a lie!
Time is NOT money. Time is far more valuable than money.
If you run out of money (and who does not?), you can find a way to get more. Not so with time. We each […]
If The Sky Is Falling, Be Careful Where You Stand
Oh, cried Chicken Little, the sky is falling. I must go tell the king. I saw it with my eyes, I heard it with my ears, and a bit of it fell on my head, said Chicken Little.
That old fable is being resurrected daily in this day of bail-outs and corporate […]
A Master-mind Group Can Help Any Small Business Thrive
We hear a lot these days about think tanks. Ever consider one for your own business?
No business is too small to benefit from having its own sounding board . . . call it an Advisory Board, a Mastermind Group or a Success Team. Call it whatever you wish but understand that this […]
86% Of Holiday Shoppers Will Buy From Businesses That Offer The Best Value
Holidays and the end of the year_combined with an economic recession_offer some revenue possibilities to smaller business owners and managers that may not be immediately apparent. Let us consider advertising first.
The deluge of mega store pre-printed ad circulars and broadcast commercials - replete with HUGE never-before-seen price reductions - are already being stuffed inside […]
In A Downturn, Measure What You Do Or Keep Your Powder Dry
It is interesting to note that in every down economy, some small businesses lose money and fade from our awareness screen and others seem to prosper and coin money.
Small business owners need to live by different rules during tough times than they do in boom times.
When the economy sours, every small business scrambles for […]
In Business, Now More Than Ever, It Is Survival Of The Prepared
Who knew? Who saw all of this coming? Not very many and quite a few depending on whom you listen to and what day of the week you hear it!
One thing always remains constant in small business: you need to generate revenue greater than your expenses to remain in business.
Elementary you say? […]
Joe The Plumber Needs To Flush Vague Out Of His Ad Pipeline
Vague does not work in plumbing ads or any other advertising.
Since he is so much in the news of late, let us use JOE THE PLUMBER to build an example and show the difference between vague selling pointS that rarely get noticed or acted upon and a tangible message that gets attention and […]
