Author Archive
How You Drive Traffic To Your Sales Letter is Key
Driving traffic into your landing page sounds easy, doesn’t it? Well, it’s not. And no matter how great your landing page is, it wont matter if no one ever reads it. Furthermore, if everyone in the world other than your target audience reads it, it also wont matter. This is why you need to find […]
The Single Sales Letter Landing System
Before you get started building your landing page, you will need a number of things to a) make your offer actually have a point; and b) facilitate the creation of your landing page.
One thing you absolutely must have before you get started is an auto responder. Without any auto responder, you are tossing potential bags […]
How To Write a Sales Letter That Converts
Most people have no idea how to write a landing page that converts. Instead, they slop together elements that they have seen used in other landing pages but usually do not put them together in the same way the owner of the successful landing page did.
One major problem is copy. And that’s fine. Not everyone […]
How To Plan Your Sales Letter Theme
Perhaps the most important part of creating a sales letter is planning your sales letter theme. How you select your theme, of course, will all depend on how you plan to generate traffic.
If you decide to generate traffic through search engine optimization, planning your sales letter theme will entail finding phrases within your niche which […]
How To Write Headlines For Sales Letters
Headlines in sales letters are important in catching people’s attention. No matter how convincing the body of the sales letter is, if the headline is boring and uninteresting, there is a big chance that the target reader would not read or pay attention to the letter. So make sure that you exert time and effort […]
The Sales Letter Call To Action, Why It’s Necessary
Call to action is a part of the sales letter that compels readers into responding positively to your sales pitch. Believe it or not, people need to have a reason to make an action. It seems that Isaac Newton’s First Law of Motion, which states that an object will stay in motion or at rest […]
The Power of a PS in Sales Letters
PS in sales letters is usually a short sales pitch placed after your signature. Not all sales letters have PS, which is short for postscript. But superb sales letters almost always have it. Why? Because people tend to immediately look or scroll down to the end of the letter after reading the headlines. Only after […]
Keep Your Sales Letters Simple
Simple sales letters are the best when converting readers into customers. Great marketing gurus and prolific copywriters often say that sales letters should be kept simple, short and straight to the point. Starting from the headlines, words that you need to use should be plain and easily understood by majority of your readers. Even if […]
Sales Letter Subhead and Prehead
The sales letter subhead and prehead are a primary part of an effective marketing copy. A prehead is actually a type of headline that is written on top or before the main headline. Think of it as some sort of introduction for the main banner or heading. A prehead typically sets the stage or mood […]
Introduction to the Basic Sales Letter
Before you begin the attempt to build a successful list or create a powerful sales letter, you will want to start with a rigorous introduction to landing pages. In stark contrast to undifferentiated, unfocused home pages, sales letters focus specifically on capturing leads for a newsletter or making a sale for a specific product. […]
