Writing for the Web
How To Write a Sales Letter That Converts
Most people have no idea how to write a landing page that converts. Instead, they slop together elements that they have seen used in other landing pages but usually do not put them together in the same way the owner of the successful landing page did.
One major problem is copy. And that’s fine. Not everyone […]
Keep Your Sales Letters Simple
Simple sales letters are the best when converting readers into customers. Great marketing gurus and prolific copywriters often say that sales letters should be kept simple, short and straight to the point. Starting from the headlines, words that you need to use should be plain and easily understood by majority of your readers. Even if […]
The Power of a PS in Sales Letters
PS in sales letters is usually a short sales pitch placed after your signature. Not all sales letters have PS, which is short for postscript. But superb sales letters almost always have it. Why? Because people tend to immediately look or scroll down to the end of the letter after reading the headlines. Only after […]
The Sales Letter Call To Action, Why It’s Necessary
Call to action is a part of the sales letter that compels readers into responding positively to your sales pitch. Believe it or not, people need to have a reason to make an action. It seems that Isaac Newton’s First Law of Motion, which states that an object will stay in motion or at rest […]
Introduction to the Basic Sales Letter
Before you begin the attempt to build a successful list or create a powerful sales letter, you will want to start with a rigorous introduction to landing pages. In stark contrast to undifferentiated, unfocused home pages, sales letters focus specifically on capturing leads for a newsletter or making a sale for a specific product. […]
Sales Letter Subhead and Prehead
The sales letter subhead and prehead are a primary part of an effective marketing copy. A prehead is actually a type of headline that is written on top or before the main headline. Think of it as some sort of introduction for the main banner or heading. A prehead typically sets the stage or mood […]
The Rules Of SEO and Content
Back in the early days of the Internet, it was good enough to stack your copy with selected keywords in a haphazard way. As time went on, seo and seo web design became more sophisticated and the rules for web content management became more stringent. To that end, a set of ethical seo rules has […]
Why Use SEO Content?
For the person who’s just starting out on the ecommerce trail and is unsure of all the terms and esoteric names that they suddenly find themselves confronted with, one of the more daunting might be SEO content. Then, if you’re not confused enough, you might go and ask someone to explain what they mean.
“Why that […]
Choosing Your Target Audience on the Web
As a writer by profession and passion alike, I know that knowing your audience is a cardinal rule in the practice. The explanation is simple. If I am writing for a supposedly intellectual bunch of people in the academe, I put an air of sophistication in my language. When I write for a more general […]
2 Steps in Writing an Effective Web Copy
Most online instructions on how to write effective copy for the web revolve around details and tips regarding keywords, page titles, META descriptions, and other similarly technical things. These materials will tell you, for instance, to mind your page title or soak up your copy with keywords, all in an effort to jack up the […]
